He even hinted that Instagram would consolidate all of its video products around Reels and continue to grow the short-form product, which indicates that this change may have always been the plan. Last year, when Instagram head Adam Mosseri laid out Instagram’s priorities for 2022, he said the company would double down on video and focus on Reels. However, the move isn’t exactly unexpected, especially since Instagram has been hinting toward its plans to simplify video on the app.

For example, it could be difficult to post a horizontal video if it gets uploaded into a vertical Reels format.

The change is likely to upset some users, as it may pose some challenges. However, you can prevent people from remixing your Reels in your account settings. Once you post a Reel, anyone can create a Remix with your Reel if your account is public. If your account is set to private, your Reel will only be visible to your followers. With this change, if your account is public and you post a video that ends up being turned into a Reel, anyone can discover your Reel and use your original audio to create their own Reel. The company is also consolidating the video and Reels tabs on users’ profiles into one in order to create a single home for all video on the app. The change is part of Instagram’s efforts to offer a more immersive and full-screen experience, Instagram says. The company began testing this change a few weeks ago and is making it permanent in the coming weeks. Videos posted prior to this change will remain as videos and won’t become Reels. Instagram announced today that new video posts that are shorter than 15 minutes will now be shared as Reels.

Best time to post a reel on instagram